Fancy promoting your business wherever you go? If the idea of marketing on the move appeals to you, then you should consider vehicle signage.
Vehicle signage uses your van or car to display business signage, effectively turning it into a moving billboard. Whether you opt for individual vinyl graphics, or a full wrap across the entire bodywork, vehicle signage allows you and your business to reap the benefits of high-impact advertising.
The business benefits of vehicle graphics
1. Gives your business constant exposure
Vehicle signage lets you market your business without even trying. Wherever you go in your van or car, business signage will turn heads and place your brand front of mind for everyone you pass, whether it’s the school run or the weekly supermarket shop.
Even the most frustrating situations can become excellent marketing opportunities, thanks to vehicle graphics. Stuck in a traffic jam? Great – your brand messaging will soon be imprinted on the mind of the person in the vehicle behind. Forced to take a diversion from your usual route? No problem – it’s helping your business reach a wider audience.
Put simply, vehicle signage is one of easiest, most effective forms of marketing you could hope for.
2. Highly cost-effective
Vehicle graphics require a one-time, upfront cost, yet deliver ongoing impact. This means they work out to cost less per impression than many other forms of advertising or marketing. Once you have invested in your vehicle signage, you can simply sit back and let it do its job, freeing yourself up to spend less time working on your business and more time working in it.
3. Long-lasting and easy to maintain
Professionally applied vehicle graphics can last several years, and require very little maintenance to help them do their job year after year. So, by investing in high-quality graphics from the get-go, you’ll give yourself one less thing to worry about in the years to come.
4. Options to suit you and your business
Vehicle signage comes in different forms: vehicle wraps and individual graphics. It’s important to understand the difference between the types of vehicle signage, and the specific advantages of both. But it means there will always be a vehicle signage option to suit your business, and your budget.
5. Highly customisable
Your signage can be tailored to your business, reflecting your brand messaging in an eye-catching, dynamic display that can’t fail to attract attention. With so many colours, images and graphics available, you can get really creative and use logos, copy and even photos in your bespoke design.
6. Can help protect your vehicle
An added benefit is that high-quality vehicle graphics and wraps can help to protect your car or van from wear and tear, including dust or scratches. As well as helping your vehicle last longer, it means once your signage has reached the end of its lifespan, it can be quickly removed and new graphics easily applied to the clean bodywork underneath.
