Illuminated signs are a type of signage that use light-emitting diodes (LEDs) to create a brightly lit display.
Signage with LED lights is commonly found in all sorts of commercial spaces, from retail stores to restaurants and other hospitality settings, and there’s good reason for this. It is a powerful way to create and increase brand awareness, allowing your business to stand out in more ways than one.
So why do illuminated signs make such an impact on consumers?
1. High visibility means powerful advertising
LED lights make signage both eye-catching and highly visible. It’s easy to see in the dark, in low light, while in a moving vehicle and from afar. As a result, more people will see it, thus exposing your brand to a wider audience, and at every time of day and night. Illuminated signs are particularly useful in settings that are poorly exposed – for example shops tucked down side streets – as well as for businesses that operate during the night, and those on main roads that attract vehicle traffic rather than foot traffic.
2. Creates a memorable focal point
Our eyes and attention are drawn to light, and illuminated signage will always stand out from its surroundings. This in turn means your brand will catch the eye when other businesses don’t. Plus, the striking nature of beautiful LED signage makes it more memorable in the minds of viewers, boosting their awareness and memory of your brand.
3. Provides a positive beacon
In the same way our eyes are drawn to light, we as humans are naturally drawn to well-lit, attractive spaces because they emit a sense of safety and comfort. Attractive illuminated signs can therefore help build trust and familiarity around your brand, creating a sense of professionalism around your business and positive perception in the minds of consumers.
4. Imparts innovation
Illuminated signage indicates a brand that is up-to-date, fresh and forward-thinking. Using impactful LED lights in your business signage elevates your branding and influences those all-important first impressions. In doing so, it helps construct a powerful sense of innovation and originality around your brand, which is memorable and highly valued by customers.
5. Creates connection
A vibrant, dynamic display engages viewers and potential customers in a way a static sign cannot. It is also highly customisable and therefore opens up enormous opportunities to take your branding and signage to the next level, with updated messaging, fresh graphics and interactive content that will form a strong and lasting connection with consumers.