Digital signage is highly effective when it comes to communicating with customers, catching their attention and sharing relevant information. But if you’re looking to up your digital engagement further, why not consider using QR codes in conjunction with your signage?
What is a QR code?
A QR code is a barcode-type image that can be scanned with a smartphone to connect to online material, whether it’s extra information like a website or menu, or an interactivity, such as a survey or contact link. They are powerful elements of signage that can boost digital engagement, form a connection with customers and lead to an increased chance of conversion.
What are the benefits of combining QR codes with digital signage?
1. Gain contactless capability
Rather than using a touchscreen, a QR code allows a customer to access resources without the need for physical contact. As well as promoting hygiene and safety, this can reduce the risk of your digital signage being damaged through misuse.
2. Streamline services
QR codes allow more than one person to use a service or resource at once, as it is accessed via an individual’s own smartphone, rather than through the digital signage itself. This in turn can reduce queuing and wait times, simplifying and streamlining procedures and enhancing customer experience.
3. Personalise service
The flexibility afforded by QR codes means that consumers can be directed to personalised information or offers, improving their experience and increasing the chance of conversion. This could be offers of suggestions based on previous purchases, creating a more engaging experience.
4. Direct customers to added content
Digital signs are highly engaging but sometimes, longer-form content is needed to help guide a customer towards taking an action, such as making a purchase. QR codes can quickly and easily direct a person to online information you wish to share with them, such as extra product details, offers, terms and conditions or instructions. This can assist with a customer’s decision making, as well as boosting brand awareness and digital engagement.
5. Obtain feedback easily
Feedback is crucial to business success, and it can be easily and speedily obtained via QR codes. Giving your customers easy and immediate access to surveys and feedback forms helps encourage them to share their thoughts. This helps you gain a greater understanding of your customers and how they interact with your brand, allowing you to make data-driven business decisions.
Tips for combining QR codes with digital signage
1. Offer multiple codes
The beauty of using a digital sign to host QR codes is that you have the ability to rotate through different screens and provide different codes, offering customers a range of resources and information to access.
2. Keep content relevant
Ensure that the content your QR code links to is kept up to date, and is tailored toward the customer. Digital signage allows you to update messaging as often as required, to include a new offer or promotion for example. Just be sure to make sure that your QR codes are updated with the content.
3. Use graphics to grab attention
Make the most of digital signage capabilities to ensure you grab customers’ attention. Use attractive graphics and standout messaging to engage customers and draw them in, which in turn will make them more likely to use the QR code to engage further with your brand.
Contact Elmtree to discover how digital signage and QR codes could boost your brand’s digital engagement.
