Impactful signs can transform any brick-and-mortar shop or business premises.
External signage is often the first point of interaction between your business and potential customers.
It serves as a visual representation of your brand, setting the tone for customer interactions and experiences.
Let’s explore how to tap into the power of signage to boost your business in 2024 and beyond.
Why External Signage is Crucial for Your Business
- Brand Visibility: Signage ensures your business stands out in a crowded street, which is key to enhancing your business’s overall visibility.
- Customer Attraction: Eye-catching designs can draw in passers-by, getting them through the door of your business.
- Communication Tool: Signage communicates essential information, such as your business offerings, operating hours, and ongoing promotions.
- Brand Consistency: Consistent and quality signage across different locations solidifies your brand identity.
- Presence: Signs offer a level of presence and memorability that are important for maintaining consistency with your branding and marketing efforts.
The Impact of Signs: What the Numbers Say
- The Entryway Effect: According to a FedEx Office survey, 76% of consumers have entered a store they had never visited before based solely on its signs. This demonstrates the incredible power of signage in attracting new customers.
- Boosting Sales: The same survey found that 68% of consumers purchased because a sign caught their eye. Effective signage doesn’t just attract attention – it can directly influence buying decisions.
- Signs of Quality: 68% of consumers believe that the quality of a store’s signage reflects the quality of its products and services. This means that investing in high-quality signage is not just a marketing strategy but an investment in your brand’s reputation.
Bringing Your Vision to Life with Elmtree Signs
With our end-to-end signage services, Elmtree Signs specialises in bringing your signage vision to life.
From the initial design phase to the final installation, we ensure that every sign we create aligns with your brand identity and business objectives.
We offer a variety of specialised signage solutions:
- Built-Up Lettering: Add a touch of sophistication with three-dimensional lettering in stainless steel, PVC, or acrylic, perfect for making a strong brand statement.
- LED Illumination: Ensure your sign stands out, day or night, with vibrant LED lighting.
- Wayfinding Signs: Essential for large premises, these signs guide your visitors efficiently.
- Fascias and Flexface: Durable and versatile, these are ideal for high-impact street-level signage.
- Projecting Signs: Extend your brand’s reach with signs that project from your building and are visible from multiple angles.
- Monoliths and Post Signs: Make a grand statement with these standalone signs, perfect for entrances and pathways.
- Safety and Site Signage: Essential for compliance and safety, tailored to your site’s requirements.
- Hoarding: Ideal for construction sites, offering both branding and privacy.
- Flags and Banners: Flexible and dynamic, perfect for events and temporary promotions.
- Sports Signage: Enhance the excitement and branding of sports facilities and events.
View our external signage page for more options.
Final Thoughts
External signage remains key to a brand’s image and marketing. It’s the gateway between the public and your brand and business.
By choosing the right signage partner like Elmtree Signs, you can turn your business premises into a powerful ambassador for your brand.
