Internal signage is both a functional and strategic asset. A well-thought-out internal signage strategy can transform how customers and employees interact with your space.
Also, don’t forget that some internal signage, like health and safety signs, is required by law.
So, let’s explore the roles different types of internal signage play in this dynamic.
Navigational and Wayfinding Signage
Installing signage to help people navigate a business environment is essential. The bigger and more complex the space is, the more important effective wayfinding is.
Wayfinding signage encompasses everything from directory boards at the entrance to directional signs along corridors, ensuring that visitors and employees can easily find their way around. It aids in reducing confusion and saving valuable time.
Signs, arrows, and icons liberally contribute to a smooth, navigable space.
Health and Safety Signage
The Health and Safety (Safety Signs and Signals) Regulations 1996 mandate the use of safety signs where other means can’t avoid or control a significant risk to health and safety.
Safety signs are vital for:
- Identifying escape routes and exits: Clearly marked signs guide individuals to safety in case of an emergency, which is crucial in high-stress situations where quick evacuation is necessary.
- Highlighting safety equipment: Locations of fire extinguishers, first aid kits, and other safety equipment are marked with signs, making them easily identifiable when needed urgently.
- Warning of potential hazards: From wet floors to electrical risks, warning signs help prevent accidents by alerting people to dangers in their vicinity.
- Providing mandatory instructions: Certain areas may require specific actions, such as wearing protective gear; mandatory signs ensure these instructions are visible and followed.
The design and placement of these signs are critical. They must be conspicuous, understandable, and in line with legal standards, ensuring they convey the necessary information effectively to all.
Find out more about the rules here.
Point-of-Sale Signs: Boosting Retail Engagement
Point-of-sale (POS) signs guide and inform customers where checkout transactions occur or decisions are made, such as checkout counters, product displays, and promotional areas.
These are particularly important in larger stores and shopping centres, where efficient and seamless navigating to the POS and exit is critical.
Branding and Decorative Signage
Beyond functionality, internal signs play an essential role in reinforcing brand identity and boosting the aesthetic appeal of a business environment.
For example, branding signs might include bold lobby logos or subtle brand messages integrated into interior decor.
Leveraging Digital Signage
Digital signage serves multiple purposes, from showcasing real-time company updates and news to promoting special offers and events.
The ability to update content remotely and instantly makes digital signage a powerful tool for keeping your internal communication fresh and engaging.
In Conclusion
So there you have it – internal signage isn’t just about pointing people in the right direction – it’s pivotal to creating safe and smooth experiences for customers and employees. It’s all about making life easier for everyone, from your team to your customers, while also giving your brand that extra bit of marketing sparkle.
Feeling ready to upgrade your internal signage? Talk to Elmtree Signs today.
