You’ve got to think outside the box when it comes to promoting your brand.
While traditional external signage remains a mainstay tool for attracting customers, it needn’t stop there.
Let’s take a look at three ways of promoting your business beyond external signage: vehicle wrapping, window graphics and sponsored signage.
Vehicle Wrapping For Mobile Billboards
One of the most effective ways to promote your business on the move is vehicle wrapping.
By transforming your company vehicles into eye-catching mobile billboards, you’ll expose your brand wherever your fleet goes. Consider these benefits of vehicle wrapping:
- Constant exposure: Your branded vehicles will be seen by countless potential customers in traffic, waiting at lights, parking in busy areas, etc.
- Increased brand awareness: Consistently showcasing your logo, colours, and messaging on your vehicles reinforces your brand identity and builds recognition.
- Cost-effective advertising: Compared to other forms of advertising, vehicle wrapping offers a high return on investment, as it requires a one-time cost for long-term exposure.
Window Graphics and Building Wraps
Window graphics and building wraps offer an opportunity to promote your business beyond external signage alone.
Here’s how these solutions can benefit your brand:
- Increased visibility: Large-scale graphics and wraps add depth to your external branding.
- Customisable messaging: Window graphics and wraps allow you to showcase your products, services or promotions.
- Privacy and ambience: Aside from promo alone, window graphics can provide privacy for your customers and staff while enhancing the overall ambience of your space.
Flags, Banners, and Sponsored Signage
Partnering with local events, sports teams, or community organisations can provide valuable opportunities to promote your business. You can advertise these collaborations through flags, banners, and sponsored signage.
Consider these advantages:
- Targeted exposure: Strategically placing your branded signage at events or venues is a surefire way to target exposure to the general public. It’s especially useful for businesses who want to market through local organisations, such as sports clubs.
- Increased credibility: Associating your brand with reputable events or organisations can boost your credibility and create a positive perception among attendees and supporters.
- Community engagement: Sponsoring local initiatives immerses your brand in the local community.
Choosing the Right Signage Partner
So, how do you choose the right signage partner to work on your project?
Consider the following critical factors:
- Comprehensive services: From design and production to installation and maintenance, choose a partner who can handle all signage needs.
- High-quality materials: Ensure your signage partner uses durable, weather-resistant, and visually impactful materials to create long-lasting signage products.
- Customised solutions: Work with a provider who takes the time to understand your business goals and develop bespoke signage solutions that truly align with specifications and preferences.
- Technology: Signage manufacturers should take advantage of the very latest signage technology to create durable yet stunning products while reducing costs and slashing production timelines.
Elmtree ticks all these boxes and so many more. We cover all your signage needs, including all types of vehicles and building wraps, flags, banners – you name it, we can do it.
So, don’t limit yourself to traditional external signage – contact us today to take your external signage strategies to the next level.
