As the winter months fade away and spring takes hold, it’s the perfect time for businesses to revitalise their marketing efforts for the warmer months ahead!
Investing in fresh, well-designed, high-quality external signage is an effective way to do this.
In fact, according to FedEx, as many as 75% of people state they entered a shop solely based on its signage when they wouldn’t have bothered otherwise.
This article explores the many types of external signage that help your business stand out, attract more customers, and ultimately boost your bottom line.
Digital Signage
Unlike traditional static signs, digital signage utilises advanced, high-resolution screens to display vibrant and dynamic content. These digital displays can be updated remotely over WiFi for ultimate flexibility.
Beyond advertising alone, digital signage offers the flexibility to tailor content to specific audiences at different times, making it a versatile tool for marketing and wayfinding.
Whether highlighting new products or offers in a store or guiding visitors, digital signage is an excellent choice for delivering updatable, tailored messages 24/7.
Built-Up Lettering and LED Illumination
Built-up lettering is a striking form of external signage that adds depth and dimension to your brand’s name or logo.
These three-dimensional letters can be customised in a variety of materials, colours, and finishes to suit your brand’s unique style. When combined with LED illumination, built-up lettering creates a visual impact that catches the eye in even the busiest of streets.
LED illumination can also be incorporated into other types of external signage, such as fascias and flexface signs. Illuminated signs offer excellent visibility and can help your business stand out 24/7 if necessary, even in low-light conditions.
Wayfinding Signs
Wayfinding signs are important for directing staff, customers, and deliveries to their intended destinations, saving everyone time and reducing frustration.
Investing in effective wayfinding solutions can enhance the overall experience for everyone who visits your business, whether members of the public, employees, or other visitors.
At Elmtree Signs, we design and manufacture a wide range of wayfinding solutions, including directional arrows, maps, and other visual cues that help people easily navigate your premises.
Projecting Signs and Monoliths
Projecting signs, also known as blade signs, are an effective way to make a statement and grab the attention of both pedestrians and motorists. These signs extend perpendicular to the building facade, making them highly visible from various angles and distances.
Elmtree Signs can design and install projecting signs that incorporate unique shapes, colours, and lighting elements to create a memorable visual impact.
Window Graphics and Building Wraps
Window graphics and building wraps are a creative way to transform the exterior of your premises and create a lasting impression on passersby. Building wraps are a larger-scale solution that can cover entire walls or facades with eye-catching graphics.
These wraps can create a cohesive visual experience, promote a specific campaign or disguise unsightly construction work.
The Elmtree Signs team has the expertise to design and install building wraps that make a powerful visual impact while protecting the underlying structure.
Promote Events and Offers with Flags, Banners, and Hoarding
Flags, banners, and hoarding are versatile external signage solutions that can be used to promote events, sales, or seasonal offers.
At Elmtree Signs, we offer a wide range of options to suit your specific needs, from custom-shaped flags to large-scale hoarding that can conceal construction sites while promoting your brand.
Our team can help you select the right materials, sizes, and designs to ensure your flags, banners, and hoarding effectively grab attention and communicate your message. These solutions are easily interchangeable, allowing you to update your promotions as needed.
Prioritise Safety with Site Signage
Last but never least, safety and site signage ensure that your premises are properly marked with essential information, warnings and directions.
Safety signage is mandated under The Health and Safety (Safety Signs and Signals) Regulations 1996.
Choose Elmtree Signs for Your External Signage Needs
As a leading provider of external signage solutions, Elmtree Signs is dedicated to helping businesses attract customers and boost their presence.
We can design, manufacture and install numerous external and internal signs, from illuminated built-up lettering to eye-catching window graphics and building wraps.
So, don’t let your business blend in with the competition this spring.
Contact Elmtree Signs today to learn more about our external signage and take the first step toward boosting your business!