Commercial building wraps have been growing in popularity recently and for good reason. Not only do they protect construction works and keep a site looking professional, they are a superb means of branding and advertising, using otherwise wasted space.
So what exactly are building wraps and what are their specific benefits?
What are commercial building wraps?
Building wraps are large PVC or vinyl banners, which are used to wrap around part or all of a building. They are usually used to cover construction works being carried out on a building, and can have almost anything printed on them.
They’re flexible, durable, usually quick to install and remove as required, and have numerous benefits, both for the building itself and for your marketing.
The benefits of building wraps
1, Building wraps can turn construction work on your building into a marketing opportunity. By using dynamic graphics and designs, wraps can be used to share and communicate a vast range of messages. They offer enormous capacity for advertising and communication, in what would otherwise be unused space.
You could use them to promote your brand or business, or to share information and ideas, whether that’s about the outcome of the work, the local area or other services that could benefit the local community.
2, The sheer size of a wrap means it is highly visible and effective at grabbing the attention of passers-by. With construction works typically a long-term project, building wraps can become integrated into the local area, creating a unique focal point and a powerful lasting impression on locals.
3, They will also be seen by a huge range of people, such as local residents, visitors, passing traffic, local business owners and more, thus extending the reach of your messaging.
4, Using wraps to cover and conceal building works will also create a more positive impression of your organisation. By putting in the effort to hide the debris and disruption that inevitably comes with building work, you’ll win favour with local residents and other businesses.
4, Commercial wraps have physical benefits for the building too. They can offer a degree of protection against the weather, helping with moisture-control and protecting against UV rays.
5, Building wraps are beneficial to the public – and highly appreciated – because they help contain the dust, dirt and noise that inevitably comes with construction work, protecting passers-by and shielding them from the negative effects of your project.
The drawbacks of commercial building wraps
There are very few downsides to using building wraps to convey brand messaging on a large scale. The cost is one aspect to consider – wraps usually have a fairly high price point, due to their size, quality and enormous potential to benefit your business.
But if you are already planning to install signs for your business – or even if you’re not – building wraps can be a brilliant investment, offering substantial returns.
In order to make building wraps work for you, be sure to work with an experienced, reputable business who can create top-quality wraps for maximum impact.