Signage is one of the best investments you can make for your business, but it’s also important that your signage is kept up to date. Refreshing your signage is not purely about aesthetics – although upgrading to more visually pleasing signage is rarely a bad idea – but is a strategic move that can bring you business success if done well, and at the right time.
Business signage has many purposes: it generates customer awareness, conveys your brand identity and values, and impacts brand consideration and loyalty. In order for it to keep working effectively for your business, your signage should be refreshed at certain points.
So, why and when should you consider updating your signage?
1. A change to your offering
Maintain excellent customer service by ensuring your signage always reflects your current brand offering. If you have changed your products or services, or introduced new offers or availability, for instance, make sure you update your signage to convey the most up-to-date details to your customers.
2. Brand evolution
Businesses must move with the times – and your signage should move with your business. If your brand identity has evolved over time, and it probably has, then consider whether you might be sending mixed messages to your audience.
Change can also heighten customer awareness, so don’t hide your journey in the shadows – use fresh signage to tell the world how you’ve changed, and what it means for your audience.
A change in your space
If your business has changed location, expanded into a larger area, or switched up the way in which you use your existing space, you’ll likely need new directional and wayfinding signage at a minimum, to ensure the customer experience remains a positive one.
As well as ensuring that customers can find what they need as easily and efficiently as possible, you will also need to make sure that your signage still complies with safety regulations, and update it urgently if not.
4. Outdated existing signage
Your signage reflects your brand, and if it’s become drab and dated you risk losing relevance and even appearing out of touch in today’s fast-paced world.
An update to a more contemporary design can refresh your image in the minds of your customers, piquing their interest.
5. Damaged existing signage
If your existing signage is looking a little weathered and tired, whether it’s down to simple wear and tear or more serious damage, it’s definitely time for an upgrade.
Something as simple as replacing the bulbs in your illuminated signage with modern, energy efficient LED bulbs can make a big difference.
6. Make the most of modern styles
Signage styles and technologies are constantly developing, and it may be that there are many new options available now that weren’t around, or on your radar, when you last invested in your company’s signage.
For example, digital signage is a modern way to effectively communicate messages and information, while vehicle wrapping comes in a higher quality and finish than ever. So, why not take advantage of the various types of signage now available to you, to find a new approach that gives your brand an extra boost.
Contact Elmtree to find out how you can make your signage more effective for your business
