The right sign can make all the difference to your business; it’s the first thing that people see, and first impressions count. The design should show off your brand and entice customers to want to find out more. That’s why it’s important to make sure it’s in line with your branding and is placed in the best location for maximum impact.
Understand Your Audience
Think about your target customer, their likes and dislikes and what imagery resonates with them. When you understand your demographic better, you can design signage that is more likely to appeal to them.
Keep It Simple
Try to avoid overcrowding your signage with cluttered messaging and imagery. Instead, keep it simple and let elements like your slogan or logo speak for themselves. Think of some of the most notable brands out there, and you will notice their signage is often minimal since it’s easier to remember.
Pick colours that are in your branding or compliment the palette for a harmonious look. For placement like window graphics, you want to make sure that all the elements are clear so that they don’t overpower the entire window and become distracting.
Use a font that is in line with your brand and stands out, but make sure it’s simple enough to be legible, especially if it’s conveying important information like your contact number.
Use High-Quality Visuals
Use high-resolution images, especially if your signage is large since you don’t want it to be pixelated once it’s blown up to size. Select imagery that best represents your brand and is attractive to look at.
Where appropriate, use icons and illustrations if they help to get the message across and are cohesive with the overall imagery of your signage.
Choose the Right Location & Materials
When designing outdoor signage, think about what materials are weatherproof and can stand the test of time when faced with rain and sudden changes in temperature. Some popular materials to consider are vinyl, aluminium and acrylic. UV rays can also wear on signage by fading the colours. So, opt for UV protection on your signage that can help to maintain its quality for longer.
Placement is important because you want your signage to be noticeable and to do its job. For example, if it’s to direct your customers, it should be in a position where it can help guide them; if it’s to showcase your brand, it should be large and apparent, such as a storefront.
To advertise your brand and get it noticed, you can use vehicle wrapping, which is the perfect way for your message to be seen by countless people who pass by. The advantage of this type of signage is that it’s mobile, so more people in more locations can see it.
Capture Your Customer’s Attention Fast
You only have a matter of seconds to get your message across to your customers, which is vital if you want to be memorable. That’s why you should think about what you want to convey, whether it’s your business name, contact information or your slogan.
Consider working with professionals such as ourselves at Elmtree Signs to ensure that the whole process, from design to installation, is taken care of. Our experienced team can walk you through every step to ensure that the outcome exceeds your expectations and helps your brand stand out for all the right reasons. Get in touch to start working on your project today!
