With the festive season approaching, it’s time to get your signage ready to maximise sales. By installing eye-catching designs, you can easily guide and engage customers so they can find your key products and have a memorable experience. After all, happy customers mean good reviews and return business.
Quality is Key
During the holiday season, customers are faced with countless sales and festive shop displays, which is why you should invest in high-quality signage to stand out. It entices people to come inside, so ensuring it’s clear, branded and bold will help to boost foot traffic. Working with a professional signage company will ensure quality, our experts are on hand to help you from design to installation with our seamless process!
Guide Customers with Wayfinding Signs
During the holiday season, stores get crowded, which can make it difficult for customers to find their way through the chaos. Shop signage will help customers navigate your business so they can leave with their shopping bags full.
Wayfinding and directional signage allow shoppers to locate products, departments and promotions, increasing convenience and helping them find what they are looking for without unneeded stress. Place signage around essential areas like tills, entrances and promotional sales for maximum visibility.
Add a Touch of Festive Spirit
Adding decorative, festive signage helps to create a fun and immersive shopping experience, drawing in customers and boosting sales. Wall and floor graphics are one way to do this by displaying festive imagery, highlighting discounts, and adding to the season’s spirit. You can easily tailor the size and style so that they are as subtle or bold as you prefer. You can also utilise floor and wall graphics to help direct customers to certain areas of your store or business. The best part is that they are easy to remove once the holiday season ends.
Add Point of Sale Signage
Use point of sale (POS) signage to guide customers to the checkout area where you can add additional products with enticing promotions. It’s a great strategy to boost sales and catch their eye before they pay. The festive season means you can make the most of bold signage and fun messaging, adding to the atmosphere. POS signage can include posters, banners, displays or anything which promotes a specific product or offer.
Highlight Your Key Products
Help to boost sales with internal signage that showcases your main products and best sellers. If you have any products that make great gifts, this is the perfect opportunity to highlight them together with special festive display stands and accompanying signage. You can use festive colours, fun designs and even illumination.
Get Festive with LED Illuminated Signs
LED illuminated signs instantly stand out; they work well in the winter when it gets dark early, helping to brighten up your business and attract customers. They can be used in the storefront to increase foot traffic or placed inside to guide customers to products. They can be incorporated into your festive displays to help make them stand out. Create bespoke LED signs that compliment your branding to create a memorable shopping experience. They are energy-efficient and look fun, making them perfect for extended use during the festive season.
Signage can be a great marketing tool that draws in customers and increases sales. So, this holiday season utilise a variety of signs to guide customers towards your promotions and create a cheerful ambience, so they remember your brand. Our talented and experienced team can help create a full range of bespoke signage that can be tailored to the festive season. Get in touch to find out more.
