They say a picture is worth a thousand words, so how much is electronic signage worth to businesses?
Unsurprisingly, electronic signage, or digital signage, is snowballing in popularity for businesses looking to enhance their advertising, communication, and customer engagement.
In this blog, we’ll cover the basics of electronic signage, its benefits, types, and why you should consider it.
What is electronic signage?
Electronic signage displays advertisements, promotional messages, product information, or anything relevant to a shop/establishment and its products or services.
The display is digital, meaning the images or messages are easily changed or edited. With Wi-Fi networked synchronisation, electronic signs can be operated on timers or as 24-hour screens. They can also receive wireless updates to their graphics and imagery.
You find electronic signage in various settings, including retail stores, schools, universities, restaurants, hotels, airports and corporate offices.
Benefits of electronic signage
- Eye-catching and dynamic: Digital signs are more visually appealing and engaging than traditional static signs, thanks to their ability to display vibrant images, videos, and animations.
- Easily updated: Electronic signage allows for quick and easy content updates via WiFi networks. This is particularly useful for businesses that need to make frequent changes to their messaging, such as promoting daily specials or limited-time offers.
- Cost-effective: Although the initial investment in electronic signage may be higher than in traditional signs, digital displays can be more cost-effective in the long run due to reduced printing and maintenance costs.
- Targeted messaging: Electronic signs can be programmed to display specific content at certain times or in response to specific events, allowing businesses to target their marketing more effectively.
Different types of electronic signage
There are many types of electronic signage, but the three most widely used are:
- Digital posters: These are single-screen displays that can be mounted on walls or placed on stands, showcasing images, videos, or text.
- Video walls: These large-scale displays consist of multiple screens arranged together to create a cohesive image or video, making a bold visual statement.
- Menu boards: Commonly used in restaurants and cafes, digital menu boards display menu items, pricing, and promotional content, which can be easily updated to reflect changes in the menu or special offers.
Electronic signage: not just for shops
Electronic signage isn’t just for shops. Here are some industry examples of electronic signage:
- Retail: Digital signage can showcase promotions, new products, or store information, enhancing the shopping experience and driving sales.
- Hospitality: Hotels and restaurants can use electronic signs to display menus, advertise events, or provide helpful information for guests.
- Corporate: Offices can use digital displays to communicate company news, events, or relevant information.
- Healthcare: Hospitals and clinics can use electronic signage to provide wayfinding information, display wait times, or share health announcements and news.
- Transportation: Airports, train stations, and bus terminals can use digital signage to display arrival and departure times, wayfinding information, or advertising.
- Public messaging: Electronic signage can be used for public messaging, e.g. to help people find their way in public areas such as city centres.
If you’re considering electronic signage for your business, Elmtree Signs can help. Our digital signage services offer high-quality commercial-grade WiFi networked screens for over-the-air updates to graphics and displays.
Contact our team today to learn more about how electronic signage can enhance your business!