Shop signage plays a huge role in boosting your business and creating valuable brand awareness. The visual impact that a well-designed sign can achieve makes it a strategic investment that is sure to pay off.
In an increasingly digital world where online shopping is becoming the norm, a physical shop front sign attracts attention, and has the power to engage both new and existing customers. This helps expose your brand to a greater number of consumers and creates a lasting impression at the same time.
What are the different types of shop signage?
Shop front signage
Shop front signage is used to alert passers-by to the presence of your brand and convey a powerful message about who you are and what you provide. Because it is a permanent fixture, a shop front sign works by constantly marketing your business to everyone who passes by, meaning that you are always advertising your brand to a diverse audience.
It serves as a reminder of your brand’s place within the retail space, and this sort of exposure contributes to brand recall during consumers’ purchasing decisions.
A distinctive external sign can also transform a shop front into an attractive and memorable landmark within the local community, imprinting it on people’s minds and helping develop a sense of connection with locals.
Shop front signage is also an opportunity to communicate your brand’s values and ethos to consumers. A well-designed sign that truly reflects your brand leads to consumers developing a better understanding and deeper connection with your business, which in turn will boost awareness, and ultimately sales.
Use signage both inside and outside your store to give customers the information they will benefit from, even before they have realised they need it. This could be clear and cleverly placed wayfinding signage to help them find their way around the store, and access the services they need, or helpful information about products, opening times, or special offers. It creates a positive association with your brand, and helps customers feel immediately at ease.
Be clear on what the objective of each piece of signage is – whether its primary purpose is to create familiarity and reassurance or to pique a customer’s interest and prompt them to take an action.
Point of sale signage
Point of sale signage is a particularly powerful element of shop signage. It’s designed to influence customers’ thinking on the spot, and encourage them to take a certain action, whether that’s engaging with a product or service to find out more, or making a purchase.
Careful design and placement of signage is key to help it work as hard as possible. By placing point of sale signage in high footfall areas, such as at the checkout, it engages customers just as they make a purchasing decision.
Used strategically, high-quality and professionally designed shop signage has the power to attract and engage customers, and to truly elevate your brand.