In today’s digital marketing world, there are countless opportunities to connect with customers, including the QR code. It’s a simple and often overlooked method of providing information seamlessly. QR codes on signage are eye-catching, promote deeper engagement, and can boost conversation rates. If you’re considering how to implement a QR code for business purposes, read on for tips.
What is a QR Code?
You can find QR codes on a variety of pamphlets, menus, and digital signage. QR codes are a type of barcode that can be scanned using a smartphone, usually directly from the camera. Once scanned, it pops up a window to the relevant information, such as a survey, website page or contact information. These codes can be small and efficient, allowing businesses to make the most of their signage.
The Pros of Combining QR Codes with Signage
Contactless Information
In a time where many people prefer contactless interaction, QR Codes on signage are a safe and hygienic way to get information without having to touch any promotional materials.
Direct Customers to Important Information
Space on signage is limited, and you don’t want to overcrowd it with too much information, which can be off-putting to customers who don’t have the time to read it. A QR code sign can lead to important information or directly to a product page, which can drive conversions and data capture. Some other key QR code uses are below:
• Terms and conditions
• Product user guides
• Restaurant or takeaway menu
• Contact form
• Special offers
• Competitions
• Sign up forms for mailing lists etc.
Streamline Your Services
We live in a busy society where there isn’t much time to stop and take in the surroundings, so signage text and information should be concise and clear. Digital signage is particularly useful for businesses to display relevant, up-to-date information quickly, and when combined with QR codes, they can efficiently provide further information, improving user experience. They’re also great for conversions as customers can continue to browse your business information via the link after they have passed the signage.
Environmentally Friendly & Costs Savings
The use of QR codes on signage also offers environmental benefits and cost savings. It eliminates the need for expensive printing on reams of paper and any updates can be made quickly and easily.
Get Customer Feedback
Customer feedback is important so you can see what your business is excelling in and what can be improved. But oftentimes, people don’t have the time or energy to fill out lengthy paper forms, which is why a QR code can effortlessly redirect them to a short online survey. Placing it on your signage is a great way to ensure customers notice it.
Provide a Personalised Customer Journey
Creating a smooth and memorable customer journey helps you get good reviews and repeat business. QR codes can help by providing a link to offers or information that can personalise customers’ interactions with your business.
Tips for Placing QR Codes on Signage
Place your QR code in a location on the signage where it’s easy to spot but doesn’t take centre stage; it should be an additional source of information, which is often placed in the corner. You can ensure that it matches your branding or is placed in conjunction with arrows or illustrations for a more visually exciting design.
Make sure the link that the QR code is relevant to the signage and your overall marketing strategy so that it leads customers to a useful link.
By incorporating QR codes on your digital signage, you can strategically provide customers with need-to-know information, offers and updates within seconds. It’s an easy way to increase engagement and drive conversions, giving your business a boost! Embrace this technology to stay ahead of the curve in an ever-growing competitive market.
Looking for a signage company? Get in touch with our experts at Elmtree Signs to find out how we can help you. Work with our experts to install digital signage or incorporate QR codes into your signage for excellent results.
