Christmas is likely to be an important time of year for your business. Consumers are actively looking for spending opportunities, while seeking out the best deals and most attractive offers. If you can capitalise on this added demand you can celebrate great success within your business, alongside the festivities.
But this highly commercialised period also comes with added competition for customer spending, especially during a cost-of-living crisis when consumers are likely to be more discerning. This means it’s more crucial than ever for your brand to stand out among your rivals.
This is where strategic customer signage solutions can make a huge difference to your business fortunes. They can elevate you ahead of your rivals and help you become top of mind among consumers at this competitive time of year.
So how can you ensure you’re making the most of the signage options available to you, to give your brand maximum promotion this Christmas?
How to make the most of festive signage to help your brand stand out
1. Lean into Christmas spirit
Don’t shy away from the festivities; instead, lean into the Christmas spirit and use eye-catching, Christmassy designs and themes within your signage. Consider using seasonal imagery to help create a sense of celebration and cheer among your customers.
2. Ensure your signage stands out
Christmas is the perfect time to go all out with your signage and make the most of the digital and illuminated signage options available. Everything goes up a notch during the festive period, and with all the lights and decorations around, you’ll likely need something out of the ordinary to stand out amongst the sparkle.
3. Showcase your seasonal offers
Consider using additional signage to communicate your Christmas offers and deals. Ensure this is prominently displayed, with compelling messaging and eye-catching design. Create a sense of seasonal urgency and timeliness to entice customers and direct them towards taking action.
4. Use storytelling in your signage
Tap into the emotion and imagination that accompanies the festive period by using storytelling techniques in your signage. Inspirational messaging is memorable and highly engaging as well as helping your brand stand out. Take it further by using imagery and innovative design within your signage, too.
5. Communicate your brand values
Use your signage to help customers gain a deeper understanding of your brand and your values. This can help them connect with your offering on a deeper level as well as being a highly memorable piece of marketing. Try to highlight aspects of your brand that align with Christmas themes, such as family, togetherness, indulgence and compassion.
For help and guidance on how to make your festive signage work harder for your business, contact Elmtree today.
