Shop signage is an age-old industry that is exceptionally important to attracting customers and business branding even today.
The impact of bad signage is also well-documented – some 66% have a poor opinion of businesses with low-quality signage.
Shop signs and shop signage are essential for any business looking to make an impact.
Here’s everything you need to know about shop signage.
Benefits of professional signage
High-quality signage has a proven impact on a business’s traffic and sales. Moreover, excellent signage contributes to overall branding and brand imaging, helping businesses craft a unified brand narrative across shop venues, social media and websites.
1: Brand visibility
Effective branding and advertising are crucial for a company’s success in today’s highly competitive business environment.
Signage is often the first interaction potential customers have with your brand. High-quality signs not only create a positive first impression but also improve brand visibility.
A study by FedEx found that 68% of consumers believe that a store’s signage reflects their products or services, and 76% have entered a shop purely based on signage.
2: Attracting and retaining customers
Quality signage can help attract new customers and retain existing ones. Digital signage, in particular, has been shown to help retain customers. Well-maintained signs that are updated regularly can give your customers a sense of familiarity and loyalty.
All of this adds up to increased sales. According to a study at the University of Cincinnati, roughly 60% of businesses reported increased sales following upgrades to their signage.
3: Professionalism and credibility
Poor-quality signage leads to poor credibility and brand perception. Some 50% of people say poor-quality signage deters them from entering a shop or business.
Signage impacts a business’s credibility – customers are more likely to trust and engage with a business that has invested in quality signage.
4: Enhanced customer experience
Professional signage inside your store can help customers navigate the space more efficiently, directing them to various departments, promotions, or specific products.
Specific types of signs, e.g. window graphics, also serve as a marketing tool, promoting sales and special offers, announcing new product launches, and reinforcing brand messaging.
Types of shop signage
There are many types of shop signage for use inside and out. Here’s an overview of the main types.
External signs are mounted above the shopfront, on windows, walls, etc. They can also be placed out on the pavement as an A-board.
- Illuminated signs: High-quality, eye-catching signs provide 24-hour visibility, ensuring your store is easily identifiable even at night or during poor weather conditions. LED lights provide excellent visibility with low power consumption and minimal maintenance.
- Projecting/3D signs: Projecting signs extend out from the building, making them visible from different angles.
- Flex face: An alternative to other fascia signs, with high-quality skins wrapped over a metal box.
- Window graphics: Custom-designed window graphics can showcase your brand, advertise promotions, or provide information about your products and services.
- A-boards and pavement signs: Portable signs that can be strategically placed to draw attention to your store and attract foot traffic.
Internal signs help guide customers through your store and improve their overall shopping experience. Some types of internal signage include:
- Directional signage: Helps customers navigate your store, directing them to specific departments or products.
- Point of Sale (POS) signage: Highlights special offers, promotions, or new products at the point of sale, encouraging impulse purchases.
- Informational signage: Provides essential information such as store policies, operating hours, or contact details.
- Wall graphics and murals: Enhance the aesthetics of your store and create a unique shopping environment.
Professional shop signage with Elmtree Signs
At Elmtree, we pride ourselves on offering a comprehensive range of internal and external signage options tailored to specific business needs. Our expert design team will help you create the perfect signs for your shop.
We pride ourselves on our customer service and have provided signage to businesses across virtually every industry and sector.
So, are you ready to elevate your business to the next level with professional shop signage?