When it comes to shop signage, the exterior matters as much as what’s on the inside. Purposeful, high-quality shop signage plays a key role in marketing, by alerting a potential customer to your business, and letting them know how it can benefit them. It also sets the tone for your store and brand before they have even stepped over the threshold.
So, whether you run a bookshop, newsagent, clothing boutique or any other type of retail store, don’t overlook the importance of effective exterior signage. It could be just what you need to elevate your business and attract more customers.
What are the best types of shop signage?
Exterior shop signage comes in many different forms, so you can choose exactly what is right for your brand. Here are some of the styles you can find:
Fascias and flex face
For when you want to go big with your branding, these large-scale signs are perfect for retail premises and when you want your store and message to be seen from afar. They offer flexibility and fantastic durability too, so you can be sure they’ll keep up with your business.
To cut a striking sight and command attention, opt for three-dimensional, built-up lettering made from stainless steel, PVC or acrylic. Endlessly sophisticated, these kinds of signs make a real statement and add gravitas to your brand.
If you want your business to be seen at all times of day and night, then LED illumination signage is for you. Low voltage yet high intensity, this type of sign is a particularly good choice for shops with late-night hours or those near roads.
Make sure your store can be seen from all angles. Projecting signs sit at 90 degrees to the building and enhance visibility. They are ideal for shops situated within a row of many, or for those on narrow streets, where passers-by could easily miss more standard signage.
Maximise your marketing and bring your brand to the customer by using vinyl window graphics to provide information or advertising. For larger-scale premises or marketing endeavours, building wraps make the most of previously unused advertising space to promote your shop.